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Are you tired of being the 100th person to call on the same leads? Here's some advice. Give direct mail another try. In fact, he did try a test batch a while ago and soon found that it was a failure. What happened? He "saved" money by purchasing a worn out set of data entries. That was his fault. He's not alone. In today's hardened economy, directors are looking to save anywhere they can, sometimes being penny-wise and purchasing old data records. The most important part of a direct mail campaign is not the copy. It's not the shade of the envelope. It's the list that you send to.

Want to be entertained? Request your list provider to provide the methodology of how their company assembles and models the behavior of their client database to compile a modeled credit bureau data list. Don't get me wrong, we provide these mailing lists as well as credit bureau data, but we also reveal the large ranges of score and credit ranges you'll receive with this data. If you're surviving in the financial sector, it's because you are working in a very tight niche. How many more leads could your sales team make if each of your prospects truly qualified for your service? What if you knew you were reaching out only to prospects that met your strict qualifications?

Before you purchase another list, think about these questions:

Do you need to hit an exact credit score or range of scores?
Do you need to know the exact history of a homeowners mortgage? current? 30 days down? 60 days down?
Would you like to know specifically if they have minor derogs and/or major derogs on their unsecured debt? Or filter by these two?
Do you need a minimum number of trade lines?
Does it help to know whether or not they are just becoming delinquent or have already experienced major derogs?
Do you need a minimum amount of debt to work with?
Would an exact credit score help you in determining if they meet your guidelines?

If you find yourself answering yes to these questions, you need quality credit bureau data. If your current list provider continually tries to push modeled data on you, they probably don't offer data straight from the bureaus.

Want to find out how you can access this data? Get in touch with Mind River Marketing today, and we'll set you up with the best credit data we can find.

If you liked this article please visit our friends at the new media direct mail.

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